One-Man Blogs Prove There is Money to be Made by Online Journals
http://www.ojr.org/ojr/glaser/1055879147.php1. According to the article IWantMedia gets it's revenue from site and newsletter advertising. Do you have any other revenue making ideas?
2. Why do you think "free to fee" is becoming old discussion, as the article states?
3. How do the types of ads placed on a website shape the way you view the website, if they do at all?
4. The article mentions that the distinction between editorials and advertising in trade magazines is not great. Do you think that lack of distinction carries over to websites as well? Why or why not?
5. A reputation for neutrality brings people to his website Rafat Ali says. How neutral do you think a website is if it is bringing in ad revenue?
3 comments:
I don't really have any other revenue making ideas, but I feel like newsletter advertising cannot be nearly as profitable as site advertising. Newsletter advertising takes time and people are impatient. I personally dislike Web sites that feature pop-up ads or those annoying "click here to win a free iPod" ads. Sites like facebook use more of the banner and tower ads, which are much easier to avoid. Yes, I believe the lack of distinction between editorials and advertising carries over to the Web as well, since everything is being converged there anyway.
Well one revenue idea that many newspaper websites use is making you pay/subscribe to view the whole article you want or to view certain topics. The way ads are placed says a lot about how much they care about their content and audience - annoying advertising will push people away, but if it's more subtle and tailored to the audience they're more likely to be responsive in a positive way.
I think it would be interesting to try out. My only concern would be what type of ads they would place on your site. For instance, if the Circut were to use Google would the risk having a Viagra ad on the site? On the other hand if its free and has the ability to make some money I think it would be worth a try.
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